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How does ad verification work

How does ad verification work

What is ad verification?

To ensure their advertising budgets are used effectively and to counter ad fraud, advertising companies and marketing agencies employ ad verification techniques using ad verification proxies. Let's delve deeper into the process.

In today's digital age, companies are increasingly turning to online advertising as it reaches a vast global audience influenced by the internet. The continuous surge in online advertisements has prompted advertisers to allocate substantial funds to this medium. However, merely researching advertising platforms and their internet traffic and visitors does not guarantee success.

The digital marketing industry's high level of automation has led to a widespread issue known as ad fraud. This poses a significant challenge as businesses can unknowingly fall into ad fraud traps, resulting in their advertising investments being wasted, with ads failing to reach the intended audience.

To address this, ad verification comes into play. This process enables advertisers to assess whether their ads are displayed in appropriate contexts, on the right websites, in relevant sections of the sites, and are viewed by the intended target audience.

What are the most common ad frauds?

Fraudulent impressions occur when ads are technically displayed but never actually seen by human users. These fraudulent practices may involve reducing the ads to the size of a pixel, hiding them, displaying them behind the main page, or deviating from their expected display. This form of fraud primarily targets ad networks where payments are determined based on impressions (views) rather than clicks.

Fraudulent ad clicks, primarily aimed at harming advertisers, involve the use of ad bots and scripts to automate clicking on ads.

Botnets are employed to artificially inflate the number of visits to a website hosting ads or manipulate the click count on advertisements. As a result, the website's ad space appears to be in higher demand and, consequently, becomes more expensive.

While ad verification services may not always be globally accessible, the necessity for ad verification companies remains crucial for advertisers. The lack of universal ad verification availability poses a challenge. This vulnerability exposes them to potential fraud.

How does ad verification work?

Ad verification serves as a crucial tool for advertisers to ensure that their ads align with the specified attributes set in the ad campaign settings. These attributes may encompass context, geographical location, or website selection. Verification tags are embedded within the ad markup to assess the publisher's content and ensure its alignment with the intended ad.

Upon receiving a report from the ad verification vendor, advertisers can analyze the advertisement's performance and placement.

While ad verification is predominantly used by advertisers, it also benefits publishers. It enables advertisers to enhance the efficiency of their ad campaigns and safeguard their valuable advertising budgets. For publishers, ad verification reduces the risk of displaying fraudulent advertisements on their sites and grants them better control over the displayed ads.

Top-tier ad verification vendors employ residential IP proxies to ensure ads are placed on appropriate and reliable websites.

How residential proxies help ad verification?

When applied to ad verification processes, residential proxies are commonly referred to as ad proxies. They play a vital role in identifying fraudulent activities, enhancing ad performance, and anonymously verifying ad placements on advertisers' landing pages. In essence, residential proxies serve for reputation management and ad verification purposes. They enable the verification of ads displayed on various websites and facilitate the removal of any suspicious ads not authorized by the advertiser. Due to their utilization of real residential addresses as IPs, banning residential proxies becomes a challenging task.


Ad verification vendors currently encounter a significant problem with ad fraudsters implementing IP blocking. However, residential proxies offer a solution to this challenge. By supplying organic, unique, and independent Geo-located IP addresses, residential proxies make it impossible for ad fraudsters to detect the traffic used for ad verification.
GoProxies offer perfect services for ad verification with global coverage IPs and 99.99% uptime. Reach out to GoProxies team, so we could suggest you the best type of proxies for your specific needs.

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Matas has strong background knowledge of information technology and services, computer and network security. Matas areas of expertise include cybersecurity and related fields, growth, digital, performance, and content marketing, as well as hands-on experience in both the B2B and B2C markets.


What Are Rotating Residential Proxies?
Rotating Residential Proxies offer you the best solution for scaling your scraping without getting blocked.

Rotating proxies provide a different IP each time you make a request. With this automated rotation of IPs, you get unlimited scraping without any detection. It provides an extra layer of anonymity and security for higher-demand web scraping needs.

IP addresses change automatically, so after the initial set up you’re ready to scrape as long and much as you need. IPs may shift after a few hours, a few minutes or after each session depending on your configuration. We do this by pulling legitimate residential IPs from our pool.
Why Do You Need Rotating Residential Proxies?
There are a number of use cases for rotating residential proxies. One of the most common ones is bypassing access limitations.

Some websites have specific measures in place to block IP access after a certain number of requests over an extended period of time.

This limits your activity and hinders scalability. With rotating residential IP addresses, it's almost impossible for websites to detect that you are the same user, so you can continue scraping with ease.
When to Use Static Residential Proxies Instead?
There are particular cases where static residential proxies may be more useful for your needs, such as accessing services that require logins.

Rotating IPs might lead to sites not functioning well if they are more optimised for regular use from a single IP.

Learn if our static residential proxies are a better fit for your needs.
Can I choose the IP location by city?
Yes. GoProxies has IPs spread across almost every country and city worldwide.
Can I choose the IP location by country state?
Yes. GoProxies has IPs spread across X countries with localised IPs in every state.

What is ad verification?

Ad verification is like checking if your online ads are getting the real deal. It's a process where you confirm if your ads are being displayed correctly, on the right sites, to genuine users, and not falling victim to ad fraud or improper placement. Basically, it helps ensure your ad budget isn't going to waste.

What are the benefits of ad verification?

Ad verification brings several benefits: Cost Savings: It prevents ad fraud, ensuring your budget isn't wasted on fake impressions or clicks. Brand Safety: It protects your brand from appearing on harmful or inappropriate websites. Campaign Effectiveness: It helps optimize your ad campaigns by ensuring they reach the right audience. Data Accuracy: It provides reliable data to analyze campaign performance and make informed decisions.

What are the 4 core pillars of ad verification?

Viewability: Ensuring ads are seen by real users. Brand Safety: Preventing ads from appearing on harmful or inappropriate content. Ad Fraud Detection: Identifying and blocking fraudulent ad activity. Ad Placement: Confirming ads appear on intended websites and meet campaign requirements.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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