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How does ad verification work

What is ad verification?

To ensure their advertising budgets are used effectively and to counter ad fraud, advertising companies and marketing agencies employ ad verification techniques using ad verification proxies. Let's delve deeper into the process.

In today's digital age, companies are increasingly turning to online advertising as it reaches a vast global audience influenced by the internet. The continuous surge in online advertisements has prompted advertisers to allocate substantial funds to this medium. However, merely researching advertising platforms and their internet traffic and visitors does not guarantee success.

The digital marketing industry's high level of automation has led to a widespread issue known as ad fraud. This poses a significant challenge as businesses can unknowingly fall into ad fraud traps, resulting in their advertising investments being wasted, with ads failing to reach the intended audience.

To address this, ad verification comes into play. This process enables advertisers to assess whether their ads are displayed in appropriate contexts, on the right websites, in relevant sections of the sites, and are viewed by the intended target audience.

What are the most common ad frauds?

Fraudulent impressions occur when ads are technically displayed but never actually seen by human users. These fraudulent practices may involve reducing the ads to the size of a pixel, hiding them, displaying them behind the main page, or deviating from their expected display. This form of fraud primarily targets ad networks where payments are determined based on impressions (views) rather than clicks.

Fraudulent ad clicks, primarily aimed at harming advertisers, involve the use of ad bots and scripts to automate clicking on ads.

Botnets are employed to artificially inflate the number of visits to a website hosting ads or manipulate the click count on advertisements. As a result, the website's ad space appears to be in higher demand and, consequently, becomes more expensive.

While ad verification services may not always be globally accessible, the necessity for ad verification companies remains crucial for advertisers. The lack of universal ad verification availability poses a challenge. This vulnerability exposes them to potential fraud.

How does ad verification work?

Ad verification serves as a crucial tool for advertisers to ensure that their ads align with the specified attributes set in the ad campaign settings. These attributes may encompass context, geographical location, or website selection. Verification tags are embedded within the ad markup to assess the publisher's content and ensure its alignment with the intended ad.

Upon receiving a report from the ad verification vendor, advertisers can analyze the advertisement's performance and placement.

While ad verification is predominantly used by advertisers, it also benefits publishers. It enables advertisers to enhance the efficiency of their ad campaigns and safeguard their valuable advertising budgets. For publishers, ad verification reduces the risk of displaying fraudulent advertisements on their sites and grants them better control over the displayed ads.

Top-tier ad verification vendors employ residential IP proxies to ensure ads are placed on appropriate and reliable websites.

How residential proxies help ad verification?

When applied to ad verification processes, residential proxies are commonly referred to as ad proxies. They play a vital role in identifying fraudulent activities, enhancing ad performance, and anonymously verifying ad placements on advertisers' landing pages. In essence, residential proxies serve for reputation management and ad verification purposes. They enable the verification of ads displayed on various websites and facilitate the removal of any suspicious ads not authorized by the advertiser. Due to their utilization of real residential addresses as IPs, banning residential proxies becomes a challenging task.


Ad verification vendors currently encounter a significant problem with ad fraudsters implementing IP blocking. However, residential proxies offer a solution to this challenge. By supplying organic, unique, and independent Geo-located IP addresses, residential proxies make it impossible for ad fraudsters to detect the traffic used for ad verification.
GoProxies offer perfect services for ad verification with global coverage IPs and 99.99% uptime. Reach out to GoProxies team, so we could suggest you the best type of proxies for your specific needs.

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