Unlike physical goods, digital products don’t suffer from dynamic shipping costs, raw material sourcing, or warehouse logistics, but their prices vary wildly across the globe. We decided to take a look at how much of a “geo-tax” gamers face depending on their location.
Using GoProxies' rotating residential proxies targeting 30 countries, our researchers visited the Steam store page for six popular AAA titles (high-budget, blockbuster video games developed and published by large studios) and recorded the listed price for each location.
They then converted all prices to USD using a single FX (foreign exchange) rate snapshot from April 13th, 2026, to ensure a fair comparison.
Our researchers selected six popular titles spanning different publishers, genres, and price points. Five of them share the same $59.99 US base price, making our cross-country comparison particularly clean:
Across all six titles, the average game price ranges from $36.30 in the cheapest country to a staggering $91.15 in the most expensive – a 151% difference for identical products.
The United States itself lands right in the middle of the pack, averaging $66.66.
Let’s take a look at the breakdown of a few games' price variations.
Baldur’s Gate 3 showed the widest price variation. Russian gamers wanting to play the role-playing game had to pay just $25.92. A few thousand miles away, Swiss gamers had to hand over $88.26 – that’s 241% more money for the exact same game.
As the only $99.99 title in our set, the turn-based strategy game, Civilization VII, amplifies the regional differences. Indian gamers pay $61.17 – a 39% discount compared to the US – while Swiss gamers pay $125.98, a 26% premium.
Red Dead Redemption 2, the action game based in the fictional version of the Wild West, showed the tightest pricing: only a 63% spread from South Korea’s $49.20 to the UK’s $80.42.
The majority of the 30 countries tested clustered in the $55–70 range, suggesting that Rockstar Games uses a narrower regional pricing band than other publishers.
One of the most consistent patterns in our data is that every EU country charges the same Euro-denominated price. For a $59.99 US game, the EU price is €59.99. This may sound like equality, but after converting the price to USD, that’s roughly $70.08, or a 17% markup.
This isn’t a case of currency fluctuation. Video game publishers deliberately set the nominal Euro price equal to the Dollar price, even though the Euro is worth more than the Dollar. As a result, 450 million EU gamers systematically pay a hidden premium every time they buy a game on Steam.
GoProxies Research Team is a group of analysts and writers focused on web data, online privacy, and proxy technology. They produce practical, research-backed content that helps readers understand digital trends, tools, and best practices.
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